Flügel sales support system

Flügel is a well known Dutch brand of alcoholic beverages with a strong presence in the Netherlands, Belgium and Germany. You will find Flügel where-ever the Dutch go to party. 

Flügel has a highly innovative marketing and sales process. When they were looking to implement a CRM solution, their first concern was obviously to support this unique process to a tee.

The system is used by both mid- and back-office as well the account managers whom are out in the field.

The system has to support the complexities of the (food and) beverage market with their fine grain network of outlets, wholesalers and distributors.

The unique challenges of the beverage market and the marketing and sales processed of Flügel  in particular demanded a bespoke solution. One that was implemented rapidly and cost effectively with CaseMaster®.